Culture analysis

Frequently, culture/value analysis of a company provides the basis for the successful design of change processes. Besides hard success factors, soft factors, too, play an important role for an enterprise to be successful; that is, there is a need for a corporate culture and values that incite engagement and motivation.

Values are the driving force of human behaviour. Corporate culture is an expression of lived values. The so-called value profile is a validated instrument to measure and make visible employee values, corporate values and hence lived culture. It allows relating these values to the goals the company is pursuing and the challenges it is facing. This permits precise statements as to the strengths and weaknesses of corporate culture, the starting points for effective change, and what has to be done in order to stimulate employee motivation and engagement.

Culture/value analysis by way of value profile proceeds in 3 steps:

1. online survey of employees’ individual values and corporate culture (= lived values)
2. value analysis in the context of corporate goals and challenges to be mastered
3. implementation of measures suited to develop corporate culture and employee values in accordance with corporate goals, directed at enhancing lasting employee engagement and motivation.